B2B Lead Generation
Pipeline development, ICP research, decision-maker mapping and GTM support that fills the top of the funnel with the right accounts.
I'm Adityan Routray — a mechanical engineer who builds revenue systems instead of structures. I design B2B pipelines, run outbound that lands, and engineer the infrastructure beneath it — from cold-email deliverability to the funnels that convert.
From load-bearing structures to revenue pipelines.
I started on-site as an engineer — coordinating electrical, plumbing and HVAC systems for the Rourkela Smart City projects. That training never left: I still think in systems, tolerances, and load.
Today I point that same mindset at growth. Across SiliconIndia, EA / Hazelight Studios, PineSucceed, Innovatex and now Ideal Infra Services, I've built B2B lead-generation engines across Indian and international markets — cold outreach, partnership development, CRM systems, and the deliverability infrastructure most salespeople never touch.
The result is a rare combination: someone who can open the conversation and build the machine that keeps it running.
Pipeline development, ICP research, decision-maker mapping and GTM support that fills the top of the funnel with the right accounts.
Cold email and LinkedIn outreach engineered to land — personalized to founders, CXOs and product leaders across IN & international markets.
Lead tracking, nurturing and follow-up systems that turn scattered conversations into a predictable, measurable conversion engine.
SPF / DKIM / DMARC, domain & DNS setup, warm-up and multi-mailbox management — the technical layer that gets you to the inbox, not spam.
Consultative selling and partnership development — aligning client needs with the right capabilities to drive qualified, long-term conversations.
Primary & secondary research, competitor analysis and AI-assisted sales intelligence to find where the next opportunity actually is.
My own digital-growth studio — turning visibility into business results for startups and SMEs across India. Websites, brand, and the growth systems that make them pay off.
Thinking on your feet is a skill that everyone needs to master, especially in today's fast-paced world. Whether you're giving a presentation, negotiating a deal, or dealing with a challenging situation, the ability to think quickly and creatively can make all the difference.
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The fusion of sales and marketing has become more important than ever in today's dynamic business landscape. As we navigate through a new era defined by technological advancements, changing consumer behaviors, and global challenges, the synergy between sales and marketing is the cornerstone for organisational success.
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Job hunting for fresh graduates has become an uphill battle today. The job market has shifted dramatically, presenting multifaceted challenges that make landing a job seem impossible.
Read Publication ↗Every role, tool and result — on a single page.
Drop a message. Good things usually start there. I actually reply ;)